Mr. Christopher Liew is the Senior Channel Sales Manager at AutoCount, a leading business process software company in Malaysia, serving over 210,000 companies. With more than 25 years of experience in the software industry, Christopher has expertise spanning all aspects of accounting software, including development, sales, training, support, business development, and education across Malaysia and Southeast Asia.

In 2015, when Malaysia implemented GST for over 400,000 businesses nationwide, Christopher successfully led a team of more than 300 channel sales partners, generating over $40 million in revenue. Looking ahead to 2024 and 2025, he is poised to guide over 400 channel sales partners in helping Malaysian SMEs meet statutory e-Invoicing requirements and embrace digital transformation.

Christopher holds a degree in Marketing from the University of Nebraska and is an RMCD-Certified GST Consultant. He advocates leveraging technology to create a robust SME business ecosystem to bring Malaysian SME to greater heights.